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| Subject: China’s Deceitful Confucius Institutes Attempt to Rebrand Following Backlash Thu Jul 09, 2020 1:40 am | |
| China is attempting to rebrand Confucius Institutes following a worldwide backlash against the centers. Confucius Institutes, which are present on dozens of U.S. college campuses and at other foreign universities, carry the stated purpose of promoting Chinese language and culture. However, U.S. officials have singled out the institutes as propaganda centers that serve as an extension of China’s “soft power.” The Confucius Institute Headquarters in Beijing has changed its name to the “Ministry of Education Centre for Language Education and Cooperation.” Additionally, the organization changed the name of its account on Chinese social-media app WeChat, although it is not clear if Confucius Institutes in other countries will themselves be renamed. The name change is “related to various kinds of pressure, but it is by no means succumbing to them,” Sun Yixue, a professor at the International School of Tongji University in Shanghai, told the South China Morning Post. “It is a timely adjustment made by China to adapt to the new situation of world language and cultural exchanges, but this does not mean that all overseas Confucius Institutes should be renamed accordingly.”
https://www.nationalreview.com/news/chinas-confucius-institutes-attempt-to-rebrand-following-backlash/
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