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 ShapeShift’s New Platform Aims to Make Crypto Self-Custody as Easy as Coinbase

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ShapeShift’s New Platform Aims to Make Crypto Self-Custody as Easy as Coinbase Vide
PostSubject: ShapeShift’s New Platform Aims to Make Crypto Self-Custody as Easy as Coinbase   ShapeShift’s New Platform Aims to Make Crypto Self-Custody as Easy as Coinbase Icon_minitimeMon Jul 08, 2019 8:22 pm
ShapeShift’s new one-stop shop for non-custodial crypto management is launching out of private beta today.
The new platform wants to rival custodians like Coinbase for ease-of-use, all while giving users full control of their private keys.
“Largely this came from my dissatisfaction with the reality that most of the large companies are custodial,” ShapeShift founder and CEO Erik Voorhees told CoinDesk in an interview. “It offers many services that a company like Coinbase would provide but on ShapeShift it’s done in a much more secure and self-sovereign way.”
The new platform allows users to buy, sell, trade and track multiple cryptocurrencies in a single place, with over 50 digital assets currently supported. Using the new platform requires a connected hardware wallet, like Trezor or KeepKey, which ShapeShift acquired in 2017. The company’s approach seeks to eliminate counterparty risk.
“There needed to be a platform that had great UX that my grandparents could use with limited instruction but that was built on a foundation of being non-custodial,” Voorhees said.

ShapeShift’s New Platform Aims to Make Crypto Self-Custody as Easy as Coinbase Dashboard

It’s a major launch for the five-year-old company, which was founded in 2014 as a way to swap one cryptocurrency for another.
The new ShapeShift has been over a year in the making and is aimed squarely at the retail market. And while the added functionality is meant to expand the company’s ambitions, Voorhees says the new platform is in keeping with ShapeShift’s libertarian roots.

https://www.coindesk.com/shapeshifts-new-platform-aims-to-make-crypto-self-custody-as-easy-as-coinbase
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