RR Phantom
Location : Wasted Space Job/hobbies : Cayman Islands Actuary
| Subject: The good: Millennials have taken down dozens of industries -- but it looks like Gen Z will be the ones to hurt Facebook Sun Jan 21, 2018 12:42 am | |
| Millennials are responsible for the declines of several American industries - department stores, casual dining restaurants, and paper napkins, to name a few.
But when it comes to social media, it's an even younger generation - Generation Z - that's changing the rules of the game.
Defined as people born between 1995 and the mid-2000s, Generation Z has a markedly different approach to social media than the generations that preceded it.
In November, a Piper Jaffray survey found 47% of teens consider Snapchat their favourite social media platform, up from 35% the year before.
Instagram was the preferred platform for 24% of teens, the same number as one year earlier. Meanwhile, only 9% of teens chose Facebook - a decline of 4% from 2016.
The results were another round of bad news for Facebook. In September, market research firm eMarketer estimated that the number of Facebook users between the ages of 12 and 17 would fall 3.4% to 14.5 million people by the end of the year.
https://au.finance.yahoo.com/news/millennials-taken-down-dozens-industries-032800751.html |
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