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 ‘Brain Drinks’ Might Make You Less Smart

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‘Brain Drinks’ Might Make You Less Smart Vide
PostSubject: ‘Brain Drinks’ Might Make You Less Smart   ‘Brain Drinks’ Might Make You Less Smart Icon_minitimeSat Jan 24, 2015 12:04 am
Like pretty much everyone else, drink companies are jumping on the neuroscience bandwagon. These widely available “brain branded” beverages make promises that should raise any skeptic’s eyebrows. Today I want to focus on NeuroSonic, which its manufacturers claim is carefully designed to “deliver sustained focus and revitalized energy”.
The curvy, colorful bottle depicts a human head with a sciencey waveform running through it, the strapline “mental performance in every bottle”, and on the back, the promise that you will “stay energized, focused, alert … with modern science’s greatest blend of natural mental performance enhancers. Get smart, DRINK NEURO.”
Founded by Bosnian émigré Sanela Diana Jenkins, NeuroSonic is just one of a portfolio of brain drinks offered by her company Neuro, with others promising to boost sleep, relaxation and other states of mind.
NeuroSonic’s “proprietary blend” includes caffeine and l-theanine (an amino acid found in green tea). The good news, for NeuroSonic drinkers at least, is that several studies suggest that a combination of caffeine and l-theanine can have beneficial mental effects, such as improving the ability to switch between tasks, speeding upanticipatory shifts of attention, and increasing feelings of alertness.
However, these studies are of variable quality (for example, not all of them feature a placebo control condition), and perhaps most importantly, they don’t tell us about the effects of NeuroSonic’s specific mix and quantities of ingredients.

‘Brain Drinks’ Might Make You Less Smart 5927173170_7457d0cfbc_o-660x395

More:  http://www.wired.com/2015/01/brain-drinks-might-make-less-smart/?utm_source=nextdraft&utm_medium=website
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