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 Ferrari world's most powerful brand, but Apple makes the money

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Ferrari world's most powerful brand, but Apple makes the money Vide
PostSubject: Ferrari world's most powerful brand, but Apple makes the money    Ferrari world's most powerful brand, but Apple makes the money Icon_minitimeTue Feb 18, 2014 5:50 pm
Legendary Italian carmaker Ferrari may have topped the list of the world's most powerful brands, but the iconic prancing horse's ability to monetise its desirability pales in comparison to the tech giant Apple.

Ferrari world's most powerful brand, but Apple makes the money Ferrari-california_729-620x349

According to the Brand Finance Global 500, which is an annual study conducted by leading brand valuation consultancy Brand Finance, Ferrari scores highly on a wide variety of measures on Brand Finance's Brand Strength Index, from desirability, loyalty and consumer sentiment to visual identity, online presence and employee satisfaction.

But whilst Ferrari is the world's most powerful brand, its $US4 billion brand value puts it 350th in brand value terms and well behind Apple which has a $US105 billion brand value.

Read more: http://www.smh.com.au/business/media-and-marketing/ferrari-worlds-most-powerful-brand-but-apple-makes-the-money-20140219-32z3z.html#ixzz2tiVFZ41Q
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