RR Phantom
Location : Wasted Space Job/hobbies : Cayman Islands Actuary
| Subject: Funny: Pinstripe hoodies bring new meaning to business casual Thu May 17, 2012 4:25 am | |
| For journalists casting around for yet another take on the Facebook IPO, online retailer Betabrand's executive pinstripe hoodie was like manna from the gods.
Pictures of the pinstripe hoodie - a zip-up hoodie made of superfine worsted merino wool - had been floating around Betabrand's site since Febraury, but the company did not put it on sale until Wednesday of last week, two days after Mark Zuckerberg ruffled sartorial feathers by arriving at a pre-IPO roadshow in New York wearing a hooded sweat shirt to meet with investors in New York.
The next day, Zuckerberg's sister Randi tweeted about Betabrand's hoodie writing, "Inspired by Facebook's IPO roadshow, Betabrand is now selling "executive pinstriped hoodies" Opening bell worthy? ;)"
http://www.theage.com.au/technology/technology-news/viral-clothing-how-brand-hijacked-facebooks-ipo-20120516-1ypon.html |
|