RR Phantom
Location : Wasted Space Job/hobbies : Cayman Islands Actuary
| Subject: Via ancaps: Millionaire watches get a makeover Fri Apr 08, 2011 4:12 am | |
| It was a festival of super-bling, as a $2.8m diamond encrusted watch dazzled crowds at the world's biggest watch and jewellery fair in Basel.
Starting life as a hand-sketched design at last year's fair, construction of 18k white gold Vendôme Tourbillon movement was a top secret "light-hearted” challenge between the company's chief executive and its master gemstone setters, said Hublot.
Clocking up thousands of hours of diamond cutting and setting, the watch was a year in the making and was only completed a day before BaselWorld 2011.
But it wasn't only big-ticket bling that inspired watchmakers at this year's show.
With the younger generation opting to use their smartphones to tell time, the watch-making industry has been struggling to reinvent itself – and a increasing number of timepieces had been recreated to work alongside mobile phones.
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