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 Touch of Money Can Help You Resist Pain

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Touch of Money Can Help You Resist Pain Vide
PostSubject: Touch of Money Can Help You Resist Pain   Touch of Money Can Help You Resist Pain Icon_minitimeSat Aug 08, 2009 6:21 pm
The feel of green can make people more resistant to low-level pain, NPR reports. Building on earlier research about the psychological power of money, experts in China conducted a study asking subjects to dip their fingers in water heated to 122 degrees Fahrenheit; those who had counted money ahead of time felt less pain. "We think money works as a substitute for another pain buffer—love," says researcher Xinyue Zhou.

Zhou admits with a laugh that it's sad to think of money as a substitute for companionship: "All substitutes are sad," she says. Even reminding the subjects of cash10 minutes after the experiment had an affect on them. "They said inexplicably they just felt stronger," says another researcher. "It is surprising. It still surprises me."

As far as your brain's concerned, money can act as a substitute for social acceptance, reducing social discomfort and, by extension, physical discomfort and even pain. - David Kestenbaum, NPR

http://www.npr.org/templates/story/story.php?storyId=111579154&ft=1&f=1007
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