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| Subject: California Consumer Privacy Act may help take back your privacy and give you more rights over your data Fri Dec 27, 2019 9:38 pm | |
| Every day, Americans are tracked across the internet by a trillion-dollar industry that mines and stockpiles thousands of their data points to target ads at them. Nearly 8 in 10 people say they’re concerned about what companies do with all that data they quietly cull, according to the Pew Research Center. Yet this massive private surveillance dragnet is largely beyond Americans' control. Until now. On Jan. 1, a landmark law in California will grant consumers the right to see the personal information that companies collect about them and stop them from selling it. The law is the California Consumer Privacy Act or CCPA. If companies extend these new rights to consumers outside the state, or if other states follow California's lead, the CCPA could effectively become a national law, privacy advocates say.
https://www.usatoday.com/story/tech/2019/12/27/california-privacy-law-could-help-all-americans-protect-their-data/2700206001/ |
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