CovOps
Location : Ether-Sphere Job/hobbies : Irrationality Exterminator Humor : Über Serious
| Subject: How China weaned itself off music piracy Wed Dec 12, 2018 7:15 pm | |
| In the not-so-distant past, almost everyone in China was a pirate. In 2011, China’s digital music piracy rate was 99%, according to a report by the International Federation of the Phonographic Industry, a trade group. But the rise of streaming has completely changed the way Chinese people consume music. Now, just seven years later, 96% of consumers listen to licensed music – meaning that they enjoy their tunes legally. And the shift is paying off. Tencent Music Entertainment, China’s biggest music streaming company, begins trading in New York on Wednesday, having raised $1.1 billion in an initial public offering to to reach a market value of some $21.3 billion. That makes the Chinese company almost as valuable as Spotify. The impressive turnaround is a testimony to how far China’s music industry has come. And as a trade war with the United States puts the country’s intellectual property protection records under scrutiny, the rapid transformation of China’s music market is an illustration of Beijing’s power to rein in piracy, if it decides to use it.
https://www.inkstonenews.com/tech/tencent-musics-ipo-reveals-how-chinese-music-streaming-makes-its-money/article/2177477 |
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