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 De Beers admits defeat over man-made diamonds

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RR Phantom

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De Beers admits defeat over man-made diamonds Vide
PostSubject: De Beers admits defeat over man-made diamonds   De Beers admits defeat over man-made diamonds Icon_minitimeWed May 30, 2018 6:08 pm
The world's largest diamond miner is doing the unthinkable: Selling stones produced in a laboratory.

De Beers admits defeat over man-made diamonds 180529132951-de-beers-diamond-lab-780x439

De Beers launched a new jewelry brand on Tuesday that features synthetic diamonds, a major reversal for a company that had implored consumers to stick with "real" stones.

The brand, called Lightbox, will offer synthetic diamonds at a fraction of the price it charges for stones pulled out of the earth. De Beers framed the move as a response to consumer demands.

"Lightbox will transform the lab-grown diamond sector by offering consumers a lab-grown product they have told us they want but aren't getting: affordable fashion jewelry that may not be forever, but is perfect for right now," said De Beers CEO Bruce Cleaver.

http://money.cnn.com/2018/05/29/news/companies/de-beers-man-made-diamonds/index.html
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