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 The economics behind Uber’s new pricing model

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RR Phantom

RR Phantom

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PostSubject: The economics behind Uber’s new pricing model   The economics behind Uber’s new pricing model Icon_minitimeSat May 27, 2017 2:57 am

Uber is changing the way it calculates fares, moving to a system that charges what customers are “willing to pay”, based on factors like whether you are travelling to a wealthy suburb. But while this change has been met with mild outrage, it is actually a very common practice called “price discrimination”.

The economics behind Uber’s new pricing model 28885b49c031605e78c9b164ad5a1457

Price discrimination is a firm’s attempt to capture the difference between the value a consumer puts on a product and how much they actually pay. Firms do this by charging different prices to different consumers and exploiting differences in willingness to pay.

While this sounds like it comes at the expense of consumers, economic theory shows that society as a whole can benefit if certain conditions are met. For example, if Uber’s new pricing means it can enter new markets or reduce customer waiting times, price discrimination could increase society’s overall welfare.

https://au.finance.yahoo.com/news/economics-behind-ubers-new-pricing-model-055758273.html
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