RR Phantom
Location : Wasted Space Job/hobbies : Cayman Islands Actuary
| Subject: The economics behind Uber’s new pricing model Sat May 27, 2017 2:57 am | |
| Uber is changing the way it calculates fares, moving to a system that charges what customers are “willing to pay”, based on factors like whether you are travelling to a wealthy suburb. But while this change has been met with mild outrage, it is actually a very common practice called “price discrimination”.
Price discrimination is a firm’s attempt to capture the difference between the value a consumer puts on a product and how much they actually pay. Firms do this by charging different prices to different consumers and exploiting differences in willingness to pay.
While this sounds like it comes at the expense of consumers, economic theory shows that society as a whole can benefit if certain conditions are met. For example, if Uber’s new pricing means it can enter new markets or reduce customer waiting times, price discrimination could increase society’s overall welfare.
https://au.finance.yahoo.com/news/economics-behind-ubers-new-pricing-model-055758273.html |
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