Back to the retarded future: Foods loaded with sugar, salt and fat? Bring it

Driven by fast-changing definitions of what is healthy to eat, people are turning to foods they shunned just a couple of years ago. Studies now suggest that not all fat, for example, necessarily contributes to weight gain or heart problems. That has left companies scrambling to push some foods that they thought had long passed their popularity peak - and health advocates wondering what went wrong.

Back to the retarded future: Foods loaded with sugar, salt and fat? Bring it 1461624037625

Back to the retarded future: Foods loaded with sugar, salt and fat? Bring it 1461624037625

Under the new thinking, not all fat is bad, and neither are all salty foods. A stigma among the public remains for sugar substitutes, but less so for cane sugar, at least in moderation. And all of those attributes are weighed against qualities like simplicity and taste.

"I think the risk-reward equation has changed," said Steve French, a managing partner at the Natural Marketing Institute, a research firm, said.

American brand Edy's ice cream is a case in point. Edy's sold 10.8 per cent more of its Edy's Grand Ice Cream, a full-fat ice cream, in the 52 weeks that ended February 21 compared with the year before, according to IRI, a data and research firm. Other full-fat ice creams also had sales gains.

Over the same period, Edy's sold 4.8 per cent less of its Slow-Churned Ice Cream, made with a process that lowers the fat content. When the product was introduced in 2004, it was promoted as having less fat and fewer calories - and sales soared.

Read more: http://www.smh.com.au/lifestyle/diet-and-fitness/foods-loaded-with-sugar-salt-and-fat-bring-it-20160425-goet3n.html#ixzz46upe4auv

Back to the retarded future: Foods loaded with sugar, salt and fat? Bring it

Back to the retarded future: Foods loaded with sugar, salt and fat? Bring it

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