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 Japan's stinky environment ministry to women: "Combat body odor... use scented fabric softener"

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Japan's stinky environment ministry to women: "Combat body odor... use scented fabric softener" Vide
PostSubject: Japan's stinky environment ministry to women: "Combat body odor... use scented fabric softener"   Japan's stinky environment ministry to women: "Combat body odor... use scented fabric softener" Icon_minitimeFri Dec 13, 2013 4:18 am
Japan's environment ministry came up with a novel suggestion earlier this year for women sweating out the summer in hot, energy-scrimping offices. "Combat body odor,'' the ministry suggested in a tip-filled Web page touting its turn-up-the-thermostat campaign, "by using scented fabric softener.''
In the fragrance-happy U.S., that would have been just so much background scent, but in Japan—traditionally a land of subtle smells—it raised quite a stink.
Call it the war of the noses.

Japan's stinky environment ministry to women: "Combat body odor... use scented fabric softener" P1-BO373_jsmell_DV_20131212222139

More: http://online.wsj.com/news/articles/SB10001424052702303332904579223451416639352
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