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 Train windows send ads directly to your head

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Train windows send ads directly to your head Vide
PostSubject: Train windows send ads directly to your head   Train windows send ads directly to your head Icon_minitimeSat Jul 06, 2013 2:51 am
Billboards. Radio ads. Pop-up banners. You see and hear advertising everywhere, but a new concept literally bring ads into your skull.

Train windows send ads directly to your head LT-skygo-art2_20130705102546788614-620x349

Sleepy commuters in Germany who rest their heads on train windows recently got a surprise when they heard an ad that no one else could. They weren't dreaming: a transmitter attached to windows of trains in Munich and North Rhine-Westphalia was sending high-frequency vibrations to the windowpane, so voices could be heard through bone conduction.

The ad campaign by agency BBDO in Dusseldorf, Germany, was launched with prototypes on behalf of broadcasting company Sky Deutschland in January. Now the agency plans to roll it out nationwide in Germany. It advertises Sky's new mobile app.
Advertisement

"Passengers got surprised and enjoyed this new form of advertising," BBDO Germany told Mashable. "Highly encouraging first reactions by commuters and our client." Now the agency plans to roll out this type of advertising nationwide in Germany.

Read more: http://www.smh.com.au/digital-life/digital-life-news/train-windows-send-ads-directly-to-your-head-20130705-2pfs7.html#ixzz2YFIhibft
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