Sweden and Norway top the list of lame countries where consumers are willing to pay more for supposedly 'ethically sourced' clothing

Seventy-three per cent of Australians are willing to pay more for ethically made clothes, a worldwide study shows.

Sweden and Norway top the list of lame countries where consumers are willing to pay more for supposedly 'ethically sourced' clothing Art-clothing-620x349

Sweden and Norway top the list of lame countries where consumers are willing to pay more for supposedly 'ethically sourced' clothing Art-clothing-620x349

Australian consumers were ranked third out of 16 countries in their eagerness to pay more for ethically sourced clothes, behind Sweden and Norway.

''We're up there with those Scandinavian countries,'' said Ipsos research director Rebecca Huntley.

But there is still a disparity between what Australian consumers buy and who they hold responsible for sweatshop tragedies such as the Bangladesh factory collapse that killed at least 1127 people in April.
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''The majority of Australians think it's local authorities who should be held responsible,'' Dr Huntley said. ''We're a long way away before Australians think it's consumers.''

The study surveyed almost 12,500 people. Consumers from Japan and South Korea were least engaged in demanding ethical clothing, the report showed. Only 41 per cent of Japanese consumers surveyed said they would pay more for their clothing if it improved the conditions of the workers, while 76 per cent of South Korean consumers said they didn't ''really care'' or feel any responsibility where their clothes were made.

Read more: http://www.smh.com.au/national/support-for-unethical-clothing-wears-thin-20130703-2pcbx.html#ixzz2Y2sXIEqw

Sweden and Norway top the list of lame countries where consumers are willing to pay more for supposedly 'ethically sourced' clothing

Sweden and Norway top the list of lame countries where consumers are willing to pay more for supposedly 'ethically sourced' clothing

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