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Location : Wasted Space Job/hobbies : Cayman Islands Actuary
| Subject: Corrupt Chinese media profit from ads cloaked as news Fri Apr 06, 2012 10:24 pm | |
| China is notorious for censoring politically delicate news coverage. But it is more than willing to let flattering news about Western and Asian businesses appear in its media - if the price is right.
Want a profile of your chief executive in the Chinese version of Esquire? That will be about $20,000 a page, according to the advertising department of the magazine, which has a licensing agreement with the Hearst Corp in the US.
Need to get your top executive on a news program by state-run China Central Television? That's $4000 a minute, says a network consultant who arranges such appearances. Advertisement: Story continues below
A flattering article about your company in Workers' Daily, the Communist Party's newspaper? About $1 a Chinese character, the paper's advertising agent said.
Though Chinese laws and regulations ban paid promotional material that is not labelled as such, the practice is so widespread that many publications and broadcasters have rate cards listing news-for-sale prices.
Read more: http://www.smh.com.au/world/chinese-media-profit-from-ads-cloaked-as-news-20120406-1wgqp.html#ixzz1rJkGobRf
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