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 Even More OZschwitz Good News: Marketing industry code totally useless

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RR Phantom

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Even More OZschwitz Good News: Marketing industry code totally useless Vide
PostSubject: Even More OZschwitz Good News: Marketing industry code totally useless   Even More OZschwitz Good News: Marketing industry code totally useless Icon_minitimeWed Apr 16, 2008 7:33 pm
A MARKETING industry code banning the sexualisation of children and the use of pester power pays little more than lip service to the regulators, health campaigners and child advocates say.

Details of the new children's advertising code were announced yesterday as part of the marketing industry's response to recent attacks on junk-food advertising and alcopop marketing.

"The review has taken note of widespread community concerns, particularly around the sexualisation of children and the portrayal of body image, and we have responded accordingly," said Ian Alwill, chairman of the peak advertiser's body, the Australian Association of National Advertisers.

However, it admitted that most companies already refrained from using sexual images of children in their ads, leading one campaigner to question its motives.

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