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 OZschwitz dickhead kicks off anti-shopping campaign

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OZschwitz dickhead kicks off anti-shopping campaign Vide
PostSubject: OZschwitz dickhead kicks off anti-shopping campaign   OZschwitz dickhead kicks off anti-shopping campaign Icon_minitimeFri Sep 02, 2011 3:57 am
MARKETERS hoping sales will pick up in one of the worst times for retail in recent history face a movement asking consumers to stop discretionary spending for the whole of October.

OZschwitz dickhead kicks off anti-shopping campaign Ipad-art-wide-paul-gilding-420x0

Buy Nothing New Month encourages people to investigate second-hand alternatives, extend the life cycle of things and maximise household savings. The movement, which started in Australia last year, aims to counteract pre-Christmas marketing by brands, which are well under way by in-house marketing departments and advertising agencies.

Consumers already feel jittery about spending, according to Quantum Market Research, which runs social trends monitor AustraliaSCAN. Recent research based on 2000 interviews found consumers are stressing about their finances.

http://www.smh.com.au/business/will-anyone-buy-an-antishopping-campaign-20110901-1jnx5.html
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