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 Via ancaps: Millionaire watches get a makeover

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RR Phantom

RR Phantom

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PostSubject: Via ancaps: Millionaire watches get a makeover    Via ancaps: Millionaire watches get a makeover Icon_minitimeFri Apr 08, 2011 4:12 am
It was a festival of super-bling, as a $2.8m diamond encrusted watch dazzled crowds at the world's biggest watch and jewellery fair in Basel.

Starting life as a hand-sketched design at last year's fair, construction of 18k white gold Vendôme Tourbillon movement was a top secret "light-hearted” challenge between the company's chief executive and its master gemstone setters, said Hublot.

Via ancaps: Millionaire watches get a makeover Gal_Hublot-Diamonds-Big-Bang-Tourbillon-02-600x400

Clocking up thousands of hours of diamond cutting and setting, the watch was a year in the making and was only completed a day before BaselWorld 2011.

But it wasn't only big-ticket bling that inspired watchmakers at this year's show.

With the younger generation opting to use their smartphones to tell time, the watch-making industry has been struggling to reinvent itself – and a increasing number of timepieces had been recreated to work alongside mobile phones.

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