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 Getty Images addresses piracy with new embed tool that offers images for free

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Getty Images addresses piracy with new embed tool that offers images for free Vide
PostSubject: Getty Images addresses piracy with new embed tool that offers images for free    Getty Images addresses piracy with new embed tool that offers images for free Icon_minitimeThu Mar 06, 2014 6:22 pm
Getty Images will give more than 40 million of its stock photos away for free as it seeks to address online photo piracy.

Getty Images addresses piracy with new embed tool that offers images for free Getty-2-620x349

The stock photo agency introduced a new "embed" function on Thursday that will enable its images to be published on websites, blogs and social media free of charge, provided the images are not used to directly promote a product, service or business.

The move is a bid to address the largely unchecked illegal use of Getty's vast trove of images, said Craig Peters, the company's head of product and content development.

"Millions and millions of people are using this content without licence – they're right-clicking and stealing it," he said.
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Photographers are going uncredited and users unwittingly placing themselves at risk of prosecution.

Read more: http://www.smh.com.au/digital-life/digital-life-news/getty-images-addresses-piracy-with-new-embed-tool-that-offers-images-for-free-20140306-348su.html#ixzz2vEBorhSU
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